01
Traffic that did not convert
People arrived and left again. The site told them who the company was, but gave them nothing to act on while they were still interested.
Client project · Roof renovation · Oslo area, Norway
A new website built to bring in customers
LummeCo renovates roofs across the Oslo area. They had traffic, but very little of it turned into enquiries. We rebuilt the site around how people actually make this decision: find out roughly what it costs, see that the company is real, then get in touch.
- 60 sec to a price estimate
- 0 contact details required
- 14 local pages
- Video from real jobs
TjenesterOmråderPriserResultaterOm ossKontakt ☎ 611 02 600 Kom i gang Takfornying i Oslo, Akershus og Innlandet
Forny taket, ikke bytt det.
Spar over 200 000 kr.
Diamantbehandling™ rengjør, reparerer og forsegler taket ditt, og forlenger levetiden med 15 til 20 år. Du betaler en brøkdel av et takbytte.
4,8★83 vurderinger 15 årdokumentert holdbarhet 5000+tak behandlet 100+takinspeksjoner hver uke
Beregn pris på 60 sekunder ☎ Ring 611 02 600
Takfornying på 30 sekunder
The starting point
What stood in the way
02
No idea what it costs
A roof is a large, rare purchase. Without any sense of the price, most people keep looking rather than ask.
03
One page for a whole region
They work across a wide area, but there was a single page for all of it, so local searches had nothing specific to find.
What we built
The choices that made the difference
A price estimate without a form
You answer a few questions about the roof and get an estimate in about a minute. No email, no phone number, no gate in front of the answer.
A page per area
Fourteen local pages so a search for roof work in a specific place lands somewhere that names that place.
Video from real jobs
The customer filmed their own work and we built it into the site. Seeing the job done carries more weight than a paragraph claiming it.
Forms where the decision happens
Instead of one contact page at the end, the enquiry sits at each point where someone has just decided they want this.
The result
What the site does now
60 sec
To a price estimate
0
Contact details required
14
Local pages
- A price estimate in about a minute with no contact details
- Fourteen local pages instead of one page for the region
- Video from real jobs rather than stock photography
- Enquiry forms placed where the decision is made
- A site that loads fast on a phone at a customer site
- A clear route from curiosity to a booked survey
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10 · Get started
Want something like this
Tell us what your business does and where you are stuck. We will come back with a fixed price, a timeline and a plan for how the site brings you customers.
- A fixed price agreed before we start
- You own the site and everything in it
- Reply within 24 hours on all enquiries
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