01
The website had dated badly
The gym had been running for years, but the site looked like it was built for another era. It gave a worse impression than the place you walk into.
Client project · Gym · Malvik, Norway
Prices sorted out and a page for every service
Lillesand Treningsstudio is open 24 hours a day with a key card. The website did not say so clearly, and anyone wondering what it costs to join had to hunt for the answer. We rebuilt the site, cut the memberships to three clear options and gave every service its own page.
- 6 service pages
- 3 clear memberships
- 24/7 with a key card
- Mobile first
MedlemskapTjenesterOm ossKontaktNyheter Min side Bli medlem Treningsstudio i Malvik
Tren her.
Kom i form.
Vi er et lokalt treningsstudio i Malvik med åpent 24/7. Her finner du styrkesal, gruppetimer og personlig trener, alt på ett sted.
Bli medlem Se treningsklasser Åpent 24/7 Du bruker nøkkelkortet ditt Ingen påmeldingsavgift Kom i gang uten ekstra kostnader Gratis prøvetime For deg som er ny hos oss Nøkkelkort inkludert Du kommer inn når du vil
The starting point
What stood in the way
02
Hard to find your way around
Working out what was on offer meant digging. What should have taken two clicks took several, and some people gave up along the way.
03
The prices made no sense
The memberships were scattered and unclear. Anyone wondering what it costs to start got no answer, and people rarely call to ask.
What we built
The choices that made the difference
Three clear price options
No lock-in, an annual membership, or a reduced rate for students and seniors. What you pay each month, and what you get, is stated plainly.
A page for every service
Group training, personal trainer, bootcamp, spinning, TRX and aroma massage each got their own page instead of one long list on the front page.
The place name in every title
Search for a personal trainer in Malvik and there is now a page answering exactly that, with the location where Google reads it.
One way in for new members
The free trial session and the sign-up sit where people actually make the decision, rather than hidden behind a contact form.
The result
What the site does now
6
Service pages
3
Clear memberships
24/7
With a key card
- Three memberships explained plainly with a monthly price
- A dedicated page for each of the six services
- The place name in the title of every page
- A free trial session as the obvious first step
- Timetable and sign-up without having to phone
- Built for mobile first
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Want something like this
Tell us what your business does and where you are stuck. We will come back with a fixed price, a timeline and a plan for how the site brings you customers.
- A fixed price agreed before we start
- You own the site and everything in it
- Reply within 24 hours on all enquiries
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