01
Every sale went through the shop
The shop in Kongsberg opens by appointment. If you wanted to buy something you had to call or message first, and then wait for a reply.
Client project · E-commerce, sewing machines · Kongsberg, Norway
From no online store to over a million in the first year
Gry Aamodt has run Kakle since 2009, with a shop in Kongsberg that opens by appointment. The range existed only on the shelves. We built the online store from the ground up, and added the sewing courses as something people book and pay for themselves.
- 1 million+ in the first year
- From zero no online store before
- Local payment methods
- Courses booked online
SymaskinerSymønsterSyutstyrSymaskintilbehørSykurs
Søk etter symaskin, mønster eller utstyr
2 Sybutikk i Kongsberg siden 2009
Din sybutikk på nett
Symaskiner, symønster og syutstyr, og sykurs du melder deg på selv.
Se sykursene
Symaskiner Mekanisk og elektronisk Overlock Kant og sammensying Coversøm Finish på jersey Broderi Maskiner og programvare Symønster Voksne og barn Sykurs Kom i gang selv
På salg nå Se alle
Nyhet Elektronisk Janome SewLA 9 995,- 
Overlock BabyLock Victory 15 495,- 
Coversøm BabyLock Gloria 32 995,- 
Toppmodell Janome M8 Continental 69 995,- The starting point
What stood in the way
02
The range existed only on the shelves
Sewing machines, patterns and equipment sat in the shop without a single product page. Search for a specific machine and you would never find Kakle.
03
Courses were tracked by hand
The sewing courses were already popular, but sign-ups came by message and email, and Gry kept track of the places herself.
What we built
The choices that made the difference
Built from nothing
Kakle had nothing to build on. We set the whole store up in WooCommerce, with product pages, stock and an order flow Gry runs herself.
Categories the way people search
Overlock, coverstitch, embroidery and second-hand became their own entrances, so people who know what they want go straight there.
A checkout people recognise
The payment methods Norwegian shoppers expect, and a familiar carrier on shipping. A sewing machine is a big purchase, and instalments help people finish it.
Courses that sell themselves
The courses became something people book and pay for directly, instead of messages back and forth about whether there is a place free.
The result
What the site does now
1 million+
First year
From zero
No store before
Courses
Booked online
- The whole range online instead of only in the shop
- Product pages that can be found on Google and in AI search
- A checkout with the payment methods people expect
- Courses with sign-up and payment online
- Categories built around what people actually search for
- The shop and the online store pulling in the same direction
More projects
Explore more cases
10 · Get started
Want something like this
Tell us what your business does and where you are stuck. We will come back with a fixed price, a timeline and a plan for how the site brings you customers.
- A fixed price agreed before we start
- You own the site and everything in it
- Reply within 24 hours on all enquiries
Prefer to talk directly?