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A website for lawyers, built to win clients.

A custom WordPress website for your law firm that builds client trust, ranks on Google, and gets cited by ChatGPT and Perplexity when someone asks for a lawyer. Delivered in 2 to 4 weeks at a binding fixed price.

  • Practice-area pages that rank on their own
  • GDPR-ready, confidential client intake
  • Built to be cited by ChatGPT and Google AI
  • Delivered in 2 to 4 weeks, fixed price

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  • Agora
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01 · Industry requirements

What a law firm website must have.

Six things that separate a professional law firm website from a generic business page: practice-area structure, confidential intake, trust signals and a foundation built to be cited by AI.

Practice-area pages

Every practice area (family, employment, real estate, criminal) gets its own page with its own content, FAQ and schema. This is the single biggest factor for ranking on Google and for getting cited by AI when someone asks for a specific kind of lawyer.

Confidential client intake

Contact forms with clear boundaries: we never ask for case details before a conflict check and signed engagement. Encrypted routing and GDPR-ready handling, so a prospect can reach out without confidential information landing in the wrong place.

Attorney profiles with credentials

Photo, name, job title, education, bar admission and focus areas, all with schema.org/Person markup so Google and AI models understand exactly who each lawyer is and what they practice.

Built to be cited by AI search

More clients now start in ChatGPT and Perplexity than ever before. We structure every page with answer capsules and schema so your firm can be the source an AI cites when a potential client asks it to recommend a lawyer.

Trust signals that convert

Client reviews, press mentions, bar association membership, years in practice and representative matters. Trust is what decides whether a visitor calls the firm or leaves the site.

Fast, secure and mobile-first

Most legal searches happen on a phone. A site that loads instantly, passes Core Web Vitals and works flawlessly on mobile keeps the client who would otherwise bounce to the next firm.

02 · Packages

Fixed-price packages for law firms.

One transparent price covers the build, hosting, maintenance and AI-search optimization. No hourly billing, no surprises. You own everything.

Prices in USD, excluding local taxes. Google Ads management covers setup, optimization and reporting; your ad spend to Google is separate and set by you.

03 · Example scenario

How a law firm website can deliver results.

An illustrative example based on typical results from firms that launch a new website with a practice-area structure and an AI-search foundation.

Example, to illustrate typical results
Example · Employment law · 6-lawyer firm

A mid-sized firm goes from an outdated site to steady client inquiries every month.

A fictional firm of six lawyers specializing in employment law. The old website was dated and ranked for nothing. After launching the Medium package with a dedicated employment-law page, deep FAQ content and an AI-search foundation, new client inquiries arrive steadily from both Google and AI assistants that now cite the firm.

  • · Package: Website Medium ($2,290)
  • · Running cost: hosting + maintenance from $258/mo
  • · Focus: employment-law practice-area page + FAQ
  • · Result: a steady flow of qualified client inquiries

This is a hypothetical example to show typical results, not a real client case. Actual numbers vary with competition, practice area and market.

Google impressions
3,200
Clicks from search
95
Client inquiries
12
AI citations
7

Hypothetical figures based on typical results in the space

04 · Process

From first call to launched website.

Four steps over 2 to 4 weeks, tailored to law firms: practice-area structure, GDPR-ready intake and an AI-search foundation from day one.

  1. 01 Week 1

    Discovery

    We map your practice areas, the kinds of matters you want more of, and how prospective clients and AI models search for them. A 30-minute video call is all it takes.

  2. 02 Week 1-2

    Trust-focused design

    Concepts built around trust and authority: typography, color, photo style, and a page structure that lets each practice area rank on its own.

  3. 03 Week 2-3

    Build, copy and intake

    WordPress is built in a staging environment. We write the practice-area pages, set up GDPR-ready intake forms, encrypted email routing and the schema that makes each page eligible for AI citation.

  4. 04 Week 3-4

    Testing, AI-search setup and launch

    Speed, mobile and security are tested thoroughly. We wire up answer capsules, entity markup and Search Console, then launch with a full SEO and AEO foundation from day one.

05 · SEO + AEO

SEO and AEO for law firms.

Quick answer
"Website for lawyers" and "law firm website design" are high-intent, competitive searches. But the real shift is that clients now ask ChatGPT, Perplexity and Google AI: "who is the best employment lawyer for my case?". Answer Engine Optimization decides whether an AI cites your firm or a competitor.

How law firms win in Google and AI search

  • 01. Answer-first content. AI models cite pages that answer a question directly. A practice-area page that opens with a clear, quotable answer gets pulled into ChatGPT and Google AI Overviews.
  • 02. Entity and schema markup. schema.org/Attorney, /LegalService and /Person tell search engines and AI exactly who you are, what you practice and where. This is how you become a known entity, not just a URL.
  • 03. Deep practice-area pages. AI cites pages that explain a practice area thoroughly, not generic "we offer legal services" pages. 600 to 1,200 words per area with concrete examples is what works.
  • 04. FAQ and reviews. Questions like "how much does an employment lawyer cost?" are gold for both Google and ChatGPT. The right FAQPage schema lets your answer be cited directly.
5 highest-intent keywords
  • website for lawyers High
  • law firm website design High
  • attorney website design Medium
  • lawyer website design Medium
  • best law firm websites Medium
Learn about GEO and AI search
06 · Questions

Common questions about a law firm website.

Straight answers to what lawyers and law firms ask most when building a new website: cost, GDPR, confidential intake, practice-area pages and AI-search visibility.

What does a law firm website cost?

It depends on the size of the firm:

  • Small: from $990 (a polished single-page site, ideal for a solo practice)
  • Medium: from $2,290 (custom design with a page per practice area, the most popular)
  • Large: from $3,090 (complete solution with blog and multiple languages)

Every price is a binding fixed price with no hourly billing. Hosting and maintenance run separately from the monthly plan. AI-search optimization is included in every package.

Is the website GDPR-ready and secure?

Yes. Every law firm website we deliver is secure and GDPR-ready from day one.

That includes:

  • SSL encryption and a consent-based cookie banner
  • A data-processing setup with your hosting and form providers
  • Encrypted email routing from the contact form
  • No tracking tools that require unlawful profiling

Privacy is extra strict for law firms, because a confidentiality slip is an ethics matter, not just a legal one.

How do you handle confidential client intake?

We design intake forms with clear boundaries:

  • The form asks only for name, email, phone and a short message
  • Never sensitive details or the facts of a matter
  • A visible notice that no attorney-client relationship forms before a conflict check and a signed engagement letter

This protects both the firm and the prospective client from confidential information ending up in the wrong place.

Can each practice area have its own page?

Yes, and we strongly recommend it. Separate practice-area pages, one for employment, one for family, one for real estate, are the single most important factor for ranking and AI citation in the legal space.

Each page ranks on its own term (employment lawyer, real estate attorney) and is easily cited by AI models when someone asks "who is the best employment lawyer for X?".

Included as standard in the Medium and Large packages.

Will my firm show up in ChatGPT and AI search?

That is exactly what we build for. More clients now start their search by asking ChatGPT, Perplexity or Google AI to recommend a lawyer.

We structure every page with answer capsules, schema.org/Attorney and /LegalService markup and deep practice-area content, so an AI engine can understand your firm and cite it as a source. This is the core of what the HomepageHero brand does, and it is where most law firm websites are still invisible.

How long does it take to build?

The timeline depends on the package:

  • Small: 2 to 3 weeks
  • Medium: 3 to 4 weeks
  • Large with multiple languages: 4 to 6 weeks

You get a concrete timeline before the project starts, weekly updates along the way, and 30 days of free support after launch.

Do you work with firms outside the US?

Yes. HomepageHero is our international brand, operated by Wonder Technologies AS. We build and manage WordPress websites for law firms worldwide, with all communication and delivery in English.

Because the work is done remotely and digitally, distance changes nothing about the price, the timeline or the quality.

Can you build the site in multiple languages?

Yes. Multilingual support is included as standard in the Large package, and can be added to Small or Medium as an option.

We use WPML or Polylang depending on the project, translate every practice-area page, and set up hreflang markup so search engines show the right version in the right country. A second language matters most for firms working in immigration, international or corporate law.

08 · Get started

Get a fixed price for your law firm website.

Tell us briefly about your firm: number of lawyers, practice areas and where you work. We will send a binding fixed-price proposal with a clear timeline and a plan for how the site will rank on Google and get cited by AI. Within 24 hours.

  • Reply within 24 hours
  • Binding fixed price from $990, with no surprises
  • You own the code, domain and content
  • Built for AI search, cited by ChatGPT, Perplexity & Gemini
Free quote
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