~90%
Of buying journeys start on Google
9 out of 10 buying decisions start with a Google search. If you are not visible there, you barely exist, no matter how good your service is.
SEO with measurable results, included in every package
SEO for businesses that want to be found.
We rank your business high in Google with technical SEO, on-page optimization, local SEO and link building. Measurable results and a monthly report — included in every package.
- A tailored SEO plan around your goals
- Average +182% organic traffic in 12 months
- Monthly report with concrete numbers
- In-house team, no outsourcing
Companies that trust HjemmesideHelten
How to buy from us
SEO is included in the packages
We don't sell SEO on its own. It's included in all our website and online store packages, bundled into one fixed price, so you don't have to assemble services yourself.
01 — Why SEO
Six reasons to invest in SEO in 2026.
SEO is not one trick. It is the foundation for all organic visibility, in Google and in AI search. Here are six reasons it matters more than ever.
~75%
Never click past page 1
Three in four users never click to page 2 of Google. The top 3 positions capture 55% of all traffic. SEO is about getting there and staying there.
5–10×
Lower CAC than Google Ads
Over 12–24 months, SEO typically has a 5–10x lower cost per customer than Google Ads. You do not stop receiving traffic when the ad budget runs out.
GEO
The only way into AI search
ChatGPT, Perplexity and Google AI Overviews use SEO signals to pick their sources. No SEO = invisible to AI. Solid SEO is the foundation, and the GEO/AEO layer is built into every package so you take the next step automatically.
Owned
You own the rankings
When you switch off Google Ads, the traffic stops. When you pause the SEO work, the rankings hold for months. You own the results — you do not rent them.
Local
Decisive for local services
Local SEO is the only way tradespeople, clinics and local services can dominate searches like "plumber Austin" or "dentist Denver".
02 — What's included
What does the SEO service include?
Quick answer
Complete SEO from HomepageHero covers
keyword research, technical SEO, on-page optimization,
content production, local SEO, link building, competitor analysis
and a monthly report, all in the same package. Want to win in
AI search too? See Generative Engine Optimization, built into the same package.
Keyword research & strategy
We map relevant keywords by search volume, competition and buying intent. You get a prioritized keyword list with clear targets per page.
Technical SEO audit
Core Web Vitals, indexing, schema.org markup, sitemap, robots.txt and crawl budget. We find and fix the technical drag from day one.
On-page optimization
Meta titles, descriptions, heading structure, internal linking, image alt text, speed and content depth. Every page is optimized for one primary keyword.
Link building & authority
We build relevant backlinks from quality sources, optimize your citation sources and grow domain authority over time. The result: better rankings on competitive searches.
Content production
Monthly delivery of blog posts, pillar pages and FAQ pages mapped to the search journey. Content written with a focus on real value for the customer.
Local SEO
Google Business Profile setup, local citations, NAP consistency and a review strategy. Decisive for tradespeople and services with local reach.
Link building
Qualified backlinks from relevant industry sites, news media and partners. Never PBNs, comment spam or bought links that risk a Google penalty.
Competitor analysis
Quarterly benchmark against 3–5 competitors: keyword overlap, link gaps, content holes and SERP features they win that you can take back.
Monthly report
A concrete overview of rankings, organic traffic, leads and AI mentions. No vanity metrics, just the numbers that affect the bottom line.
03 — Use cases
Who is SEO for?
Three typical use cases where SEO delivers the best ROI for businesses, from local services to scalable online stores.
For service businesses
Law, accounting, clinics
Rank on local service searches like lawyer Austin, accountant Denver and dentist Seattle, where buying intent is highest.
- + In-depth service pillar pages
- + Local SEO + Google Business Profile
- + Link building from quality industry sites
- + Trust-building content (cases, reviews)
For tradespeople and local services
Plumber, electrician, carpenter
Local SEO + Google Business Profile for searches like "plumber Austin" and "electrician Denver". Decisive for building steady streams of leads.
- + Local SEO with geographic depth
- + Google Business Profile upkeep
- + Photos + reviews per job
- + Citations on quality industry sites
For online stores
WooCommerce + Google Shopping
Product schema, category SEO and Google Shopping. From "best coffee grinder under $300" to long-tail product searches.
- + Product schema + Google Shopping
- + Category and brand SEO
- + Long-tail product optimization
- + Technical audits of WooCommerce
04 — Process
How we deliver SEO results.
A transparent 6-step process from audit to continuous optimization, with weekly checkpoints and a monthly report so you always know what we are working on and why.
- 01 Week 1
SEO audit and baseline
We run a full technical audit and document current rankings, traffic and visibility. A baseline you can measure everything against going forward.
- 02 Week 1–2
Keyword research and strategy
A prioritized keyword list based on search volume, competition and buying intent, tied to specific pages and a content plan.
- 03 Week 2–3
Technical SEO + on-page
We fix Core Web Vitals, schema, indexing, internal linking and meta tags. Existing pages are re-optimized, highest priority first.
- 04 Week 3–4
Local SEO and business profile
Google Business Profile setup, local citations, Organization markup and a review strategy to win local searches and the Google Maps pack.
- 05 Month 1+
Content + link building
Monthly delivery of new content mapped to the search journey, combined with PR outreach and qualified backlinks from quality industry sites.
- 06 Ongoing
Measure, report, adjust
A monthly report with rankings, traffic, leads and AI mentions. We adjust the strategy based on data, not gut feeling.
05 — Results
Numbers that matter.
Quick answer
HomepageHero delivers an average of +182% organic traffic in
12 months, 47 new keywords in the top 10 after 6
months, and up to 20 leads in 30 days for
new Medium clients with the right foundation.
- Average organic traffic
- +182%
- New keywords in the top 10
- +47
- Dodoi's Cleaning
- 20 leads
Average growth in organic traffic over 12 months for Medium clients with the right SEO foundation from the start.
Average number of new keywords ranking in the top 10 after 6 months of monthly SEO work.
In 30 days after launch. Local SEO + the WordPress Medium package, from no website to top 3 on "cleaning services Oslo".
06 — Comparison
SEO vs Google Ads.
Quick answer
SEO is a long-term investment
that delivers compounding results and lower CAC over time.
Google Ads delivers immediate
results but stops when the budget stops. Most businesses
need both, but only SEO works in AI search.
| Aspect | SEO | Google Ads |
|---|---|---|
| Time horizon | 3–6 months to full effect | Immediate |
| Ownership | You own the rankings | Rented traffic that stops when the budget stops |
| CAC over time | Falls month over month | Constant or rising |
| Total cost over 5 years | Lower (compounding effect) | Higher (linear with traffic) |
| Works in AI search | Yes, SEO is cited as a source | No, only Google Ads traffic |
| Best use case | Long-term growth and brand | Short-term campaigns + tests |
07 — Questions
Frequently asked questions about SEO.
Direct answers to what businesses wonder most about when considering SEO as a service.
What is SEO?
SEO stands for Search Engine Optimization and is the process of making your website visible high up in Google and other search engines.
SEO covers three main areas:
- Technical SEO: speed, indexing, schema
- On-page SEO: content, keywords, structure
- Off-page SEO: link building and authority
In 2026, modern SEO also includes GEO/AEO, optimization for AI search such as ChatGPT and Google AI Overviews.
Is SEO a standalone service or included in the package?
We do not sell SEO as a standalone monthly retainer. It is included in every package, with the price set by your goals, competitive situation and how much content and link building it takes to reach them.
What affects scope most:
- Number of keywords and level of competition
- Volume of content production per month
- Need for local SEO and link building
You get a fixed monthly price after a free needs assessment, so you know exactly what is included. The GEO/AEO layer ships in the same package — see Generative Engine Optimization.
How long does SEO take to show results?
SEO is a compounding investment — the months stack on top of each other. The timeline:
- 4–8 weeks: technical improvements take effect, with better indexing and increased impressions
- 3–6 months: real ranking improvements on primary keywords
- 9–12 months: full effect and a stable lead established
GEO/AEO results (citations in ChatGPT and Perplexity) often come faster, within 2–6 weeks.
What is the difference between SEO and GEO/AEO?
SEO optimizes for clicks from Google. GEO/AEO (Generative / Answer Engine Optimization) optimizes so AI models like ChatGPT, Perplexity and Google AI Overviews cite your business.
- SEO: keyword-rich, in-depth articles
- GEO/AEO: short, extractable answer capsules with FAQPage schema and question-shaped headings
In practice they are complementary, and both are included in every package: we cover classic search engine optimization and GEO for businesses that want to be cited in AI search.
Do you guarantee a first-page Google ranking?
No — and you should be wary of agencies that do. Google is a living algorithm controlled by Google itself, and no one can guarantee specific positions.
What we do guarantee:
- A transparent process
- Monthly reports with concrete numbers
- A data-driven strategy built on over 10 years of SEO experience
Results follow when the work is high quality and consistent — typically +182% organic traffic in 12 months for our clients with the right foundation (average).
How many keywords can you rank for?
It depends on scope and industry. Typical results in 6 months:
- With ongoing content work: 30–80 new keywords in the top 10
- With expanded content and link building: 80–200 new keywords in the top 10
For local businesses (one city, narrow niche) the numbers are lower but more focused. For online stores and national services the numbers are higher because long-tail product searches multiply quickly.
Is SEO or Google Ads best?
They solve different problems — combine both.
- Google Ads: immediate results, best for short-term campaigns, seasonal offers and testing new markets
- SEO: compounding long-term results and lower CAC over time, typically 5–10x lower after 18–24 months
Recommendation for most businesses: Ads for immediate lead flow + SEO for long-term growth. SEO is also the only way into AI search via GEO/AEO.
Both are included in every package, and we set up the right mix for your business.
How do you report results?
Every month you get a report covering four areas:
- Ranking movement on your priority keywords with before/after numbers
- Organic traffic from Google Search Console and Analytics 4
- Conversions and leads attributed to organic traffic
- Technical KPIs such as indexing status, Core Web Vitals and crawl improvements
The report is delivered as a PDF and a live dashboard. We walk through the findings in a monthly 30-min video call.
08 — Related pages
Explore the whole SEO ecosystem.
Complementary
GEO: Generative Engine Optimization
Get cited by ChatGPT, Perplexity and AI Overviews
Specific
SEO for ChatGPT
How your business becomes visible in ChatGPT Search
Comparison
SEO vs Google Ads
Lasting visibility vs immediate sales, and when to use which
Alternative
Google Ads
Immediate visibility at the top of Google
Foundation
WordPress website
SEO-friendly website at a fixed price
Pricing
Packages & pricing
Fixed-price packages with SEO and the GEO layer included
Get started
SEO is included in our packages.
Need a new website or online store? SEO and maintenance are included in all our packages. Already have a website and want help with this? Fill out the form for a no-obligation chat.
- Reply within 24 hours
- Fixed price — no surprises
- SEO and Google Ads included in every package
- Get found on Google AND in AI answers
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